4/13/2023 0 Comments Review tech usa![]() His fans are following him and listening to him with a specific purpose. "He's looked at by followers as one of us, and that's very powerful. ![]() "Marques is in this sweet spot of being a consumer expert," says Adrienne Hayes, Motorola Mobility's senior vice president of marketing and communications. With thousands posting gadget videos and "unboxing" shows on YouTube, Brownlee, still a full-time college senior, has managed to emerge from the crowded competition while also giving legitimacy to the medium. Brownlee is also just as eager to reach back and answer questions from his fans, resulting in free-flowing chats on YouTube and Twitter that lend immediacy and incite affinity. ![]() ![]() While tech companies once moved mountains to placate influential newspaper reviewers, tech-savvy Millennials now often get the latest from short clips on YouTube, a trend that helped breed a new generation of home-based YouTubers who churn out review videos cheaply and quickly with a mixed bag of motives.īrownlee's persona – technical but not condescending youthful but sophisticated measured but lively – has resonated deeply among review seekers. ![]()
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